Hotel

“Entering Brach Madrid is like entering a private home. An infinite number of surprising and mysterious objects, collected for their sentimental and therefore priceless value, are scattered around the hotel providing a wealth of surprises. Never in the history of the hotel trade has there been a place so precisely poetic: every detail, every material, adds to the story of the longing of a man who has known beauty and love, and has dreamt of them ever since. So we keep coming back to Brach Madrid because the place demonstrates such affection everywhere.” Philippe Starck The city’s hustle and bustle, vibrant both by day and by night, is a perfect match for Brach’s magnetic energy.

Completed in 1922, the seven-storey building was built on a site steeped in history: Victor Hugo lived there as a child, and the current building has been home to notable tenants such as the Alfonsos, a famous dynasty of photojournalists.
Now magnificently restored, the architecture resonates with Philippe Starck’s vision of the 1920s and 1930s. Each space, each detail, each material, each object conveys a modern nostalgia, the contrasting soul of Spain: the telluric strength of the lobby, paved entirely in terracotta, counterbalances the weightlessness of the celestial whites in La Capsule, while the restaurant’s rustic, woven-leather ceilings counter the sophistication of an art gallery window…
Poetic memory and opposing polarities, far from clashing, combine to form the indefinable, magnetic unity of Brach, the spirit of an establishment to which we return again and again, because it is so dear to us.

+34 915 463 639

booking@brachmadrid.com
sales-events@evokcollection.com